“Paranmaum” (translated as  ‘Blue Hearts’) is a fictional high-school band from the film ‘Linda Linda Linda.’ The goal of this project was to create a visual system for ‘Paranmaum’ that captures the band’s youthful and vibrant spirit. The identity explores themes of nostalgia and youth, which are feelings often represented in the band’s music. 

Overgrow is a three-day interactive festival celebrating the synergy between technology and nature. From smart farming to bio-art, the festival highlights groundbreaking ideas that are transforming how we grow, consume, and connect with our environment. Across the three days, visitors can experience a vibrant mix of interactive installations, future food tastings, DIY workshops, and conversations with leading voices in sustainability, science, and design. 

More than ever, people have lost their sense of curiosity and desire to play. But it wasn’t always like this. Oopsie Daisy Magazine reminds us to rekindle our spirit of play in our adult lives. It’s for the working professionals who feel like a cog in the system. They crave humor, nostalgia, and playful escapes, making Oopsie Daisy a collectable reminder that adulthood can still be curious and fun.

Shop Local is a social campaign centered around a set of 10 bookmarks designed to encourage readers in New York to shop at local independent bookstores.  Born out of the COVID-19 pandemic, when many of New York’s independent bookstores were struggling to stay open, the campaign is a reminder that every visit keeps these spaces here a little longer. The identity is meant to replicate the intimate and lively ambience of independent bookstores in New York. 

‘Have You Eaten?’ is a book that visually narrates the exploration of Korean cuisine from history through globalization and the significant role it plays in Korean culture. It is a common greeting heard by many Koreans to express concern of each other’s well-being. 

Harmony and balance is a concept that permeates throughout Korean culture and specifically in the cuisine. The typography, pattern, and layout of this book all tie in the idea of balance. 

Recognition
Graphic Design USA
59th American Graphic Design Awards

Indigo Design Awards
Gold Winner for Book Design

Creative Quarterly 70
Graphic Design Runner-Up