As we grow up, people have lost their sense of curiosity and desire to play. But it wasn’t always like this. Oopsie Daisy Magazine reminds us to rekindle our spirit of play in our adult lives. It’s for the working professionals who feel like a cog in the system. They crave humor, nostalgia, and playful escapes, making Oopsie Daisy a collectable reminder that adulthood can still be curious and fun.

Shop Local is a social campaign centered around a set of 10 bookmarks designed to encourage readers in New York to shop at local independent bookstores. Born out of the COVID-19 pandemic, when many of New York’s independent bookstores were struggling to stay open, the campaign is a reminder that every visit keeps these spaces here a little longer. The identity is meant to replicate the intimate and lively ambience of independent bookstores in New York. 

‘Have You Eaten?’ is a book that visually explores Korean cuisine from its historical origins to its global presence today. The title references a common Korean greeting, often used to express care and concern for one another's well-being. Rooted in the cultural value of harmony and balance, principles that are central to both Korean life and its culinary traditions, the book translates these ideas through the typography, pattern, and layout by forming a cohesive visual language built on the idea of balance.